Sanguine Technology Solutions appoints Nicole Adams as VP of Client Success

CHICAGO, Jan. 17, 2026 — Sanguine Technology Solutions (STS) today announced the appointment of Nicole Adams as Vice President of Client Success, further reinforcing the company's dedication to prioritizing measurable outcomes for clients scaling through partnerships.

At a stage when many early-growth technology companies focus almost exclusively on product velocity and new-logo acquisition, STS is making a deliberate investment in Client Success as a core pillar of its growth strategy. Adams' appointment signals a clear intent to build long-term client value, not short-term adoption metrics.

Adams brings deep experience building client-first success functions in high-growth SaaS businesses. She previously worked closely with Sanguine's CTO Zac Sheffer at Vendr, where the two partnered across product, engineering, and client operations to support scale without sacrificing experience.

“Client success isn't something you bolt on later,” said Adams. “If you care about outcomes, it has to be designed into the business from the start. STS is building products that give clients structure and visibility into one of the most powerful growth levers they have. My role is to make sure that value is realized quickly and compounded over time.”

“Nicole brings a rare combination of deep client success experience and an innovative, AI-forward mindset that is shaping how modern teams support and scale customers,” said Chelsey Lambert, President and COO of Sanguine Technology Solutions.